It all started with shoemaker Johann Adam Birkenstock’s commitment to his craft. The year was 1774. This commitment to craftsmanship was passed down from generation to generation, including Johann Adam’s great-great-grandson Konrad Birkenstock. In 1896, Konrad had a visionary idea: make and sell flexible footbed inserts. From there, it wasn’t long before he invented the footbed.

This innovation determined the fate of the company and contributed significantly to the popularity of their shoes. The footbed is based on the cast of a healthy foot in the sand, ensuring that feet feel as comfortable as possible for hours on end. They still develop shoes that promote health and well-being – aided in this task by our wealth of experience.